We help software & AI companies increase ARR by 10–20% through structured 6–10-week pricing strategy engagements — designing packaging, metrics, and price levels based on market insights.
But don't know how much — and we are held back by fear of customer pushback and churn.
Our packages don't reflect customer value or support upsell.
Our discounting, exceptions and complexity are slowing down deals.
We want pricing to scale with value, but don't know where to start.
We are unsure how to monetize innovation without breaking our core model.
Full-scale pricing strategy design, supported by a structured market research phase to establish a solid fact base for informed pricing decisions.
Tests your proposed pricing structure against market benchmarks and best practices to validate assumptions and identify potential risks.
A lighter assessment of new products or features to define pricing and determine how they should be integrated into existing pricing structures.
We consistently deliver 10–20% revenue uplift through focused pricing strategy optimization.
Pricing architecture, packaging and metrics in B2B software is all we do — not a side offering.
Based in the Nordics, with experience working with clients across the US, UK, Europe and Asia.
Experience across both PE- and VC-backed software companies, from scale-ups to mature platforms.
A structured, data-driven methodology designed to deliver clear outcomes within 6–10 weeks.
High-growth eHealth software company with ~$500M in B2C revenue, now expanding and scaling their B2B offering.
Full pricing strategy redesign covering price levels and monetization logic. Built a pricing model grounded in historical deal data and supported the rollout with a dedicated pricing tool to quote all deals.
~$70M Series B–funded insurance pricing platform experiencing rapid growth, but operating with a fragmented pricing and packaging structure.
Designed a new end-to-end pricing strategy, including packaging, metrics and price levels. Conducted in-depth interviews with former competitor employees to build a robust understanding of market pricing dynamics.
PE-owned UX design software company with $10–30M ARR, operating with outdated pricing that no longer reflected customer value or usage.
Delivered a full pricing strategy redesign based on a quantitative market research survey. Rebuilt pricing architecture and price levels to better align with customer willingness to pay.
If you are exploring changes to your pricing strategy, or simply want an external perspective, we are happy to have an initial conversation.