A pricing specialist for Nordic B2B software & AI.
PriceArc works only on pricing for B2B software and AI companies: packaging, value metrics, price levels and customer migration. We work with founders, leadership teams and owners through growth, new products and ownership changes.
Thomas Dahl
Thomas has more than nine years of consulting experience, starting at McKinsey & Company in Copenhagen.
For the past five years he has worked only on pricing for B2B software. At Monevate, a US-based software pricing consultancy, he has worked on 15 pricing engagements for PE- and VC-backed companies in the Nordics, Europe, the UK, the US and Asia, from full redesigns to AI monetization.
He has also founded several start-ups of his own.
- MSc in Economics, Aarhus University
- Former consultant, McKinsey & Company
- Based in Denmark
Three principles
Evidence before opinion
Deal data, customer interviews and market research come before recommendations.
Built with your team
Weekly working sessions with leadership, so the decisions are yours and they stick.
Designed to be implemented
Clear metrics, packaging and price levels, ready for implementation.
Let's talk about your pricing.
30 minutes with an outside view on your packaging, metrics and AI pricing. Nothing to prepare.